Social Media Editor

About the Position

The Appeal is hiring a Social Media Editor who works closely with the editorial and audience teams to make sure the social media content reflects the broader priorities of the organization — not only the work we publish across the project, but also news from other sources that also reflects our editorial priorities. Because The Appeal’s social media aspires to cover external news developments, including legal and policy opinions, people with experience in law and/or journalism, and ideally both, are ideal candidates.

We’re looking for self-motivated, enterprising candidates who are strong generalists, with wide-ranging intellectual curiosity and a passion for social justice issues and accountability journalism. We’re looking for candidates who combine deep knowledge in one or more of our core coverage areas with enthusiasm for learning new things and building new expertise on the job. While many of our stories center on developments in a particular county or city that may not be getting a lot of national attention, candidates should be comfortable writing for a national audience in a way that brings out the broader themes and significance for readers around the country.

To build toward The Appeal’s vision for an America where stability and dignity are within everyone’s reach, we pursue stories with impact in mind, and favor stories that we can cover iteratively. We want to focus on stories that we can cover in several different forms, and that can be most useful to people who are in a position to make a difference. Because we want to focus on one set of topics and report on them deeply as a team, our stories are approved through a centralized, cross-vertical pitch process.

About The Appeal

The Appeal’s vision is an America where stability and dignity are within everyone’s reach. We produce reporting and analysis that public officials, journalists, advocates, and scholars use to solve the problems that keep everyday people up at night—problems that increase instability and diminish dignity.

We tell stories about the barriers that stand in the way of that vision—and the solutions needed to get there—through original reporting, commentary, explainers, live shows and events, white papers and other reports, newsletters, and podcasts. The Appeal elevates under-covered local stories of national relevance and connects the dots to similar developments in other jurisdictions. We focus relentlessly on the stories, policy ideas, and emerging patterns across geographies and levels of government, including federal developments. We identify trends that might otherwise be missing from existing news coverage.

We get our work in front of decision-makers and opinion leaders who can use it to make a difference, and we cover subsequent movement on these issues, building momentum for change. We define our success in how public officials, advocates, academics, and other journalists meaningfully engage with our work.

Essential Duties & Responsibilities

  • Responsible for drafting, editing, scheduling, and posting social media copy as needed, including breaking news via social media.
  • Reviewing, proofreading, and editing completed social media content before posting on social media.
  • Obsessively following news within our coverage areas, as well as the broader news environment, and supplementing promotion of Appeal products with coverage from external sources.
  • Responsible for using social media channels to ensure that products across The Appeal get to and are spread by our core audience and our target audience for specific projects.
  • Responsible for updating The Appeal website with latest published content.

Other Requirements:

  • Familiarity with a fast-paced online publishing environment; 3-5 years experience preferred.
  • Familiarity with posting and promoting content on social media platforms including Twitter, Facebook, and Instagram; experience managing enterprise accounts for media outlets or similar institutions strongly preferred.
  • Excellent written and verbal communication skills.
  • Highly engaging, versatile, and adaptable, with an ability to keep up with industry trends and new social networks.
  • This role reports to the Story Development Director of The Appeal.

Work Culture

Ours is a virtual workspace and requires comfort working in that environment.  Applicants may live anywhere in the United States.


Competitive salary with a generous benefits package and vacation policy. Salary range is $65-85k, based on experience.

Equal Employment Opportunity

The Appeal, a project of Tides, is an equal opportunity employer. True to our mission and values, a commitment to diversity and inclusion drives our work. We value diverse experiences, including with regard to educational background and legal system contact, and strongly encourage and seek applications of all backgrounds and identities, across race, color, ethnicity, national origin or ancestry, citizenship, religion, sex, sexual orientation, gender identity or expression, veteran status, marital status, pregnancy or parental status, or disability. Applicants will not be discriminated against based on these or other protected categories. We strive to create a supportive and inclusive workplace where staff contributions are valued and celebrated, and where our employees thrive by being themselves and are inspired to do their best work every day.

Applicants with Disabilities

Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.

Application Process

Please send a cover letter, resume, and contact information for three professional references to with “Social Media Editor” in the subject line. We will begin reviewing applications immediately.